About Us

nivå10 was founded by Norman Dupas. nivå10 is Swedish for Level 10. Norman is very passionate about showing businesses and people to live life at a level 10. He has surrounded himself with passionate people that want to make a difference. He will help guide you and your business by implementing a Roadmap that will look at three very important components:
Marketing & Sales, Operations and Financing.

Norman Dupas


Norm Dupas is a seasoned business professional with 30 years of diversified leadership experience as a business owner, marketing/business consultant, and award-winning pharmaceutical sales representative. After obtaining a Bachelor of Science degree in chemistry, he completed ongoing business management and professional sales development programs of multinational pharmaceutical companies and several professional designations in the medical industry (CCPEs).

As a visionary executive, Norm conceptualizes unique business, sales, and marketing concepts to provide a competitive edge and capitalize on market niches. With a consistent track record of analyzing and re-engineering organizations of varied sizes in different sectors, he has successfully improved companies’ revenues, efficiencies, corporate image, customer service, employee culture, and bottom line profits. With a financial acumen, he can develop measurable metrics for performance and analyze financial data to identify targeted strategic business and financing plans.

His background in pioneering start-up companies has required a varied skill set and the ability to lead market research, feasibility studies, subject matter experts, short and long-term strategic planning, regulatory affairs, and project implementation. With the ability to collaborate with political, government, community and business stakeholders, he can represent an organization’s interests for projects and regular business operations.

As the past Executive Director for Rue Principales (Main Street Revitalization project – Provencher Boulevard), French Quarter BIZ and St. Boniface Chamber of Commerce, Norm has honed his economic and community development skills.

As a founder, entrepreneur and senior leader of several businesses (Niva 10 Corp., Thermea Nature Spa by le Nordik in Winnipeg, Cottages at Clear Lake, CinDen Nutritionals, and Labelle Florists), he has a proven track record of recognizing opportunities and bringing individuals and groups together for a common cause to form successful enterprises. As a current Marketing and Management Consultant for Niva 10 Corp., he has worked with the CinDen Group of Companies for several years on continuous improvements and business development projects for CinDen Pharmacies, CinDen Medical Clinic, and a national nutritional company. As a real estate investor working with joint venture partners and independent projects over the past 20 years, he has an excellent knowledge of real estate transactions.

Acknowledged for his enthusiasm, sense of humour and motivational personality, Norm can build consensus with and inspire team members to meet organizational objectives and high standards. Norm is fully bilingual in English and French.